Salesforce Accredited Professional Certification AP-217

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Salesforce Media Cloud Accredited Professional Sample Questions:

1. Which two objects in the Media Cloud data model hold specific Ad Sales information within the Advertising Sales Management (ASM) application?
Choose 2 answers

A) Media Plan Placement
B) Contract Line Item
C) Ad Creative Size Type
D) Quote

2. A company is planning to do an audit and needs a report to determine all the price list changes that have been configured in all streaming packages configured in Media Cloud.
Which set of objects should a Consultant access to generate such report?

A) Product, Pricing Variable, Pricing Variable Binding
B) Product, Price Book, Price Book Entry, Price List
C) Product, Pricing Plan, Pricing Plan Step, Price List
D) Product, Price List Entry, Pricing Element

3. A Consultant is asked to help design a solution which could aid a company in expanding their reach into the small and medium business (SMB) segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the Sales team.
What should the Consultant do in the design to allow for Advertiser/Agency to self-service their media plans?

A) Set up Web-to-Lead and have the Advertiser/Agency submit their media plan through a website so the Sales team can later take ownership of the record and follow up to finalize the media plan.
B) Set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail.
C) Leverage the Advertising Sales Management Self-Care feature so that approved Advertiser/Agency can access an Experience Cloud portal where they can create and track their media plans.
D) Build an Experience Cloud with the Customer Service template for the Advertiser to navigate the product catalog and configure the products in the site.

4. A client is looking to adopt a new CRM solution to sell advertising products, starting with their Digital Content line of business. They sell standard digital ad products (digital banners, video inserts).
Using Media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?

A) Configure an OmniScript that will retrieve the products from Google Ad Manager and will be used in sales processes.
B) Create a new Salesforce object for the Digital Ad Products specifications, link that object to the Product2 object, and configure the required products using the Product page layout.
C) Create the required characteristics of the products in the Product object and configure the required products using the Product page layout.
D) Configure a product using Product Designer and associate the product to an Ad Space Specification.

5. A large media company is using Salesforce Industries to model Digital Advertising products. These products have a common set of characteristics.
Which pair of Media Cloud items would a Product Manager use to most efficiently create the products for the sales users to sell?

A) Clone an existing ad product and assign Attributes.
B) Use a Product Family for those products.
C) Use a Standalone Product and add Attributes.
D) Use an Object Type and assign Attributes.

Solutions: