Salesforce Marketing Cloud Email Specialist EEB-101

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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question #1
Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?

A. Configure Field-Level Encryption in import file.
B. Specify character encoding in import file.
C. Manager Files in File Transfer.

Question #2
A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?

A. Data Filter
B. SQL Query Activity
C. Attribute Group

Question #3
A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?

A. A nightly automation with a filter activity
B. An approval process for sending
C. A verification step In the send automation

Question #4
A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?

A. Place a Random Split before Path Optimizer for the pilot group.
B. Select winning path three days after journey activation
C. Configure a holdback group to be targeted by the winner.

Question #5
A marketer is preparing to send out the weekly newsletter, but they're unable to see the email address that they would like to send from.
Where should a marketer go to see a list of all email addresses and domains that are verified for sending?

A. Domain SSL Certificates
B. From Address Management
C. Send Classifications

Solutions: