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IBM M2090-618 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Customer Use Cases and Value Messaging | - Reporting, dashboarding, and business intelligence use cases - Forecasting and planning scenarios for midmarket organizations |
| Topic 2: Competitive Positioning | - Common objection handling scenarios - Differentiation of IBM analytics vs competing BI platforms |
| Topic 3: IBM Business Analytics Portfolio Overview | - Key value propositions of IBM Business Analytics solutions - IBM analytics and data platform overview for midmarket customers |
| Topic 4: IBM Analytics Solutions Overview | - IBM Cognos Analytics overview and capabilities - IBM Planning Analytics overview - IBM SPSS and predictive analytics basics |
| Topic 5: Midmarket Positioning and Sales Approach | - IBM sales methodology and solution positioning - Understanding midmarket customer needs and buying drivers |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
1. What are the 3 (three) key messages for IBM Cognos Express in the Business Analytics Midmarket?
A) Easy to Deploy. Easy to Start. Easy to Use
B) Easy to Use. Easy to Deploy. Easy to Buy
C) Easy to Buy. Easy to install. Easy to Deploy
D) Easy to Install. Easy to Use. Easy to Buy
2. What is a common pain point for a Finance Department?
A) How do I improve performance, profitability and grow my business?
B) Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?
C) How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?
D) Do I fully understand my company's cash flow, ROI, compliance, risk, disclosure and regulatory reporting requirements?
3. An existing IBM Midmarket customer wants to create reports consisting of existing data along with supporting text that adds context to the data. What capability would help them?
A) IBM Cognos Express
B) IBM Cognos Controller Express
C) IBM Cognos Disclosure Management Express
D) IBM SPSS Modeler Premium
4. What would you look for as an indication that an opportunity is ready to close?
A) The customer is BANT qualified
B) The customer has a compelling reason to act
C) The customer indicates the solution being offered balances functionality with affordability
D) The customer has revealed their business pains
5. A sales organization believes low sales value = low service value. What could you say to overcome that objection?
A) Smooth glide path to the Enterprise solution
B) Start small, show immediate value then grow; Use trial to demonstrate ease and value; Show how they can leverage Excel skills
C) Compared to IBM Cognos Business Intelligence. Midmarket solutions have a lower cost of entry while retaining similar services revenue opportunities
D) Stress the "Easy to Buy" Midmarket message, the products are packaged and priced right; Start small, start anywhere, deliver immediate value, and grow; Recommend available compelling IBM Global Financing offerings
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: B |


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