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Salesforce Salesforce Marketers MC-201

MC-201

Exam Code: MC-201

Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist

Updated: Oct 10, 2026

Q & A: 306 Questions and Answers

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Salesforce MC-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Reporting & Analytics- Engagement Metrics
  • 1. Campaign reporting and ROI analysis
    • 2. Email performance tracking
      - B2B Marketing Analytics
      • 1. Dashboards and insights interpretation
        Topic 2: Marketing Automation- Scoring & Grading
        • 1. Grading profiles and qualification rules
          • 2. Scoring models configuration
            - Engagement Studio
            • 1. Nurture campaign design
              • 2. Automation rules and drip programs
                Topic 3: Account Engagement Fundamentals- Platform Overview & Terminology
                • 1. Lifecycle and engagement model
                  • 2. Pardot / Account Engagement concepts (prospects, visitors, leads)
                    Topic 4: Lead Generation & Management- Forms & Landing Pages
                    • 1. Form handlers and conversion tracking
                      • 2. Landing page creation and optimization
                        - Prospect Management
                        • 1. Segmentation lists and dynamic lists
                          • 2. Lifecycle management and nurturing
                            Topic 5: Data Management & Integration- Automation Data Handling
                            • 1. Custom fields and segmentation logic
                              • 2. Importing/exporting prospect data
                                - Salesforce CRM Sync
                                • 1. Field mapping and sync behavior
                                  • 2. Data quality and deduplication
                                    Topic 6: Administration & Governance- User Management
                                    • 1. Roles, permissions, and access control
                                      - System Configuration
                                      • 1. Account Engagement settings and integrations

                                        Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

                                        Question #1
                                        Which three user role security limits can be added to an individual user account? (Choose three answers.)

                                        A. Max number of records a user can import.
                                        B. Max number of prospects the user can manually delete.
                                        C. Max number of emails the user can send.
                                        D. Max number of prospects the user can export.
                                        E. Max number of prospects the user can manually create.


                                        Question #2
                                        What type of Information do rule step types look for in engagement studio programs?

                                        A. Prospect Interest
                                        B. Prospect criteria
                                        C. Prospect activity
                                        D. Prospect behavior


                                        Question #3
                                        How long does it take a drip program to start after unpausing it?

                                        A. Within one business day
                                        B. Immediately
                                        C. Within 5 minutes
                                        D. Within one hour


                                        Question #4
                                        Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?

                                        A. Create a Form with a Completion Action to send a pricing sheet
                                        B. Create a Page Action set to Tag prospects as having viewed it and add them to a list
                                        C. Create a special campaign to track pricing pageviews
                                        D. Create a Dynamic List based on page view to segment automatically


                                        Question #5
                                        What is a capability of a completion action?

                                        A. Increase a prospect's grade
                                        B. Remove a prospect from a list
                                        C. Send a list email to a prospect
                                        D. Adjust a prospect's account field


                                        Solutions:

                                        Question #1
                                        Correct Answer: A,C,D
                                        Question #2
                                        Correct Answer: B
                                        Question #3
                                        Correct Answer: D
                                        Question #4
                                        Correct Answer: B
                                        Question #5
                                        Correct Answer: B

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