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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Reporting & Analytics | - Engagement Metrics
|
| Topic 2: Marketing Automation | - Scoring & Grading
|
| Topic 3: Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Topic 4: Lead Generation & Management | - Forms & Landing Pages
|
| Topic 5: Data Management & Integration | - Automation Data Handling
|
| Topic 6: Administration & Governance | - User Management
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
Which three user role security limits can be added to an individual user account? (Choose three answers.)
A. Max number of records a user can import.
B. Max number of prospects the user can manually delete.
C. Max number of emails the user can send.
D. Max number of prospects the user can export.
E. Max number of prospects the user can manually create.
Question 2
What type of Information do rule step types look for in engagement studio programs?
A. Prospect Interest
B. Prospect criteria
C. Prospect activity
D. Prospect behavior
Question 3
How long does it take a drip program to start after unpausing it?
A. Within one business day
B. Immediately
C. Within 5 minutes
D. Within one hour
Question 4
Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?
A. Create a Form with a Completion Action to send a pricing sheet
B. Create a Page Action set to Tag prospects as having viewed it and add them to a list
C. Create a special campaign to track pricing pageviews
D. Create a Dynamic List based on page view to segment automatically
Question 5
What is a capability of a completion action?
A. Increase a prospect's grade
B. Remove a prospect from a list
C. Send a list email to a prospect
D. Adjust a prospect's account field
Solutions:
| Question 1 Answer: A,C,D | Question 2 Answer: B | Question 3 Answer: D | Question 4 Answer: B | Question 5 Answer: B |
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