GCCC Global Communication Certification Council SCMP

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GCCC Strategic Communication Management Professional Sample Questions:

1. Strategic alignment as a core concept in reputation management is defined as the degree of:

A) Strategic awareness among key audiences of supportive behavior and understanding of the "how" and the "what" of a firm's strategic intents.
B) Supportive behavior among key audiences rooted in awareness and understanding of the "what" and the
"why" of a firm's strategic intents.
C) Knowledge among key audiences of supportive behavior and operational capacity needed to understand the "how" and the "why" of a firm's strategic intents.
D) Supportive behavior from employees needed to understand the "how" and the "what" of a firm's strategic intents.

2. Which of the following is the MOST important role in strategic communication during digital transformation?

A) Employee engagement surveys
B) Selection of communication tools
C) Change management communication
D) Technology training plans

3. A communication manager's organization has launched a year-long campaign to encourage employees to submit process improvement ideas. To build and sustain employee belief and confidence in the campaign, it is essential to:

A) Implement a public innovation platform that enables the ongoing exchange of ideas and feedback.
B) Recognize employees who submit the largest number of innovative ideas in company media.
C) Continuously relay successes, ongoing activities promoting the involvement of employees at all levels, innovation-related training, and new information.
D) Distribute regular senior management messages that emphasize the "mandate" for all employees to become engaged with innovation across the enterprise.

4. Which global communication trends impact how a marketing communication team may function?

A) The growth of streaming video and audio platforms
B) The lack of convergence between internal and external stakeholders
C) The use of media outlets and influencers to promote a brand
D) The irrelevance of local media tracking and analysis

5. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective long-term response to the criticism?

A) Aggressively push back against criticism.
B) Demonstrate to stakeholders how their concerns are being addressed and employ multiple feedback methods.
C) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.
D) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.

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