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Adobe AD0-E212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Business Analysis | 34% | - Analyze data to answer business questions - Identify appropriate reporting strategy based on business needs - Interpret report data, draw conclusions, identify anomalies - Use Solution Design Reference to understand available data - Understand conversion funnels and business analysis concepts |
| Topic 2: Segmentation and Calculated Metrics | 19% | - Build and use calculated and segmented metrics - Create and configure basic segments following best practices - Apply segments to projects and components - Share segments across the organization |
| Topic 3: Reporting and Dashboarding for Projects | 38% | - Report on marketing campaign performance - Compare and use Fallout and Flow visualizations - Choose appropriate visualizations for different scenarios - Combine dimensions, metrics, date ranges and segments - Schedule, share and manage projects for users/groups - Create and customize visualizations and reports |
| Topic 4: General Tool Knowledge and Troubleshooting | 9% | - Understand dimensions, props, evars and events - Export data from Adobe Analytics - Basic troubleshooting and tool navigation |
Adobe Analytics Business Practitioner Professional Sample Questions:
Question #1
What best describes the process of applying segments to components in a project?
A. It prevents other users from editing the component.
B. It requires administrative access.
C. It allows for dynamic data updates within the component.
D. It is irreversible.
Question #2
How does applying calculated metrics in a project benefit the data analysis process?
A. By simplifying user interfaces
B. By increasing the data processing time
C. By providing deeper insights through custom formulations
D. By reducing the need for external data sources
Question #3
When given a business question on improving user engagement, what factors should be considered in the reporting strategy? (Choose Three)
A. Types of user interactions
B. Frequency of data collection
C. Color schemes of the report
D. User demographics
E. Time of user activity
Question #4
When reporting on marketing campaign performance, which metric is not typically analyzed?
A. Click-through rate
B. Employee satisfaction
C. Cost per acquisition
D. Bounce rate
Question #5
Which is not a recommended best practice when configuring basic segments?
A. Keeping the segment as specific as possible
B. Including a broad range of data
C. Using multiple conditions to refine the segment
D. Testing the segment for accuracy
Solutions:
| Question #1 Answer: C | Question #2 Answer: C | Question #3 Answer: A,D,E | Question #4 Answer: B | Question #5 Answer: B |
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