Salesforce Essentials for Marketing Cloud Email Marketers : EEB-101

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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?

A) Export the journey email analytics
B) Review opens and clicks activity summaries.
C) Define a goal for each journey.

2. Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization that are custom and not available within the perconfigured reports.
What should be created to achieve this?

A) A Dimension
B) A collection
C) A Dashboard

3. Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thank you email the first time they Show up in the file drop.
How should Journey Builder be configured to meet this requirement?

A) Configure Journey Email Send to dedupe on email address.
B) Configure Journey Settings to 'allow no re-entry.
C) Configure Journey Entry Event to 'allow no re-entry.'

4. Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and sender reputation.
What should NTO use to make sure email addresses are valid before adding to its audience?

A) Add CAPTCHA validation to the form
B) Leverage a Smart Capture block
C) A double opt-in at signup

5. A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?

A) Save the data extension in the Test Folder.
B) Associate the data extension to the Campaign.
C) Create the data extension as 'Is Testable'.

Solutions: