Facebook Certified Community Manager : 600-101

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Facebook Certified Community Manager Sample Questions:

1. The community manager of a small business group joins a Facebook networking group as a member and leaves responses on multiple posts.
The community manager's comments negatively compare the management styles of both groups, which goes against the rules of the networking group.
The community manager of the networking group wants to reinforce to the whole community that every group has its own rules and culture.
Which two actions should the community manager of the networking group take? (Choose 2)

A) Reply to the member's comment and tag them in the rule post
B) Repost a group rule and mute them for seven days
C) Remove the member from the group
D) Delete the member's comments and mute them for seven days

2. The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.
However, most alumni lose touch a few years after graduation and don't engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.
Which two tactics could the community manager take to learn this information? (Choose 2)

A) Analyze drop-off for video content
B) Interview alumni
C) Study engagement trends on the school's Facebook Page
D) Survey community members

3. A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?

A) The livestream
B) The poll
C) The image
D) The video

4. A local art museum decides to launch an invite-only community for people who purchased a museum membership. The community manager needs to create a report about the group's first month and wants to focus specifically on engagement.
Which two KPIs should the community manager include in the first report about the group? (Choose 2)

A) Number of comments
B) New members over time
C) Members who invited friends
D) Posts created by administrators

5. The community manager of a nonprofit contacts local government officials with an idea for an elderly-only fitness park in a local green space.
The community manager needs to provide evidence to the nonprofit that will help it to build relationships with potential government partners.
Which two proactive tactics should the community manager use in this situation? (Choose 2)

A) Monitor elderly-only audiences on social media for outdoor recreational conversations
B) Run ads across digital platforms that ask for feedback on the park idea
C) Create a poll for the community to assess interest in the park and report findings to the nonprofit
D) Put a sign in the green space asking for the fitness park to be built and share it on social media

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