PDMA Product Development Professional (NPDP) Certification : NPDP

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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. According to a study by Wheelwright & Clark, what is the optimal number of development projects for an engineer?

A) 2
B) 3
C) 4
D) 1

2. The Not-in-the-game strategy described by Robert Cooper uses mature technologies and copies existing proven products as a low risk approach to new product development, but because the markets and technologies are unfamiliar to the company, the strategy is actually not low risk.

A) False
B) True

3. Which of the following is the most appropriate role for the marketing team member in technical product development?

A) Stay informed about technical progress, via attendance at team meetings, etc.
B) Make marketing decisions without the involvement of technical people
C) Screen technical development team members attempts to talk to customers
D) Always lead the development team

4. According to the results of 1997 PDMA study that evaluated the use of market research tools in new product development, based upon 383 projects, which of the following was the most essential and used tool?

A) Survey research, sampling and statistics
B) Customer site visits
C) Market testing
D) Focus panels

5. Which of the following are recommendations for using focus groups?
I. Do one focus group for each topic and market segment
II. Avoid focus group veterans
III. If the topic is uncommon or technical, make sure the moderator has the appropriate background IV. Remember focus groups are a technique for learning how and why; not for testing hypotheses

A) I, II, III, IV
B) I, II, III
C) II, III, IV
D) I, III, IV

Solutions: