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Google Display Exam Practice Test Sample Questions:

1. Howard is a Google AdWords consultant for the HKQ Company. He is reviewing the videos the
HKQ Company has loaded to YouTube through YouTube Insights with Hal, his contact at the HKQ Company. Howard and Hal want to review the videos performance to create a strategy to refine the videos for better performance. YouTube Insight offers several different reporting features for a YouTube account. Which one of the following is NOT one of the reporting features that YouTube Insight offers for review?

A) Views
B) Discovery
C) Community
D) Referrers

2. Which of the following metrics gives the number of times the ad was clicked divided by the number of times the ad was shown?

A) Average CPC
B) Click Through Rate (CTR)
C) Clicks
D) Average CPM

3. Google wants to make certain that Google Content Network consultants understand where people are spending their time online. Google has identified four categories where people spend their time online. Which of the following statements ranks Internet usage for web users from smallest to largest percentage of time online according to Google?

A) Communication sites, content sites, commerce sites, search sites
B) Search sites, commerce sites, content sites, communication sites
C) Commerce sites, content sites, communication sites, search sitesC
D) Content sites, communication sites, commerce sites, search sites

4. You are a consultant to a company that wants to advertise online, but they're wary of the Google Content Network and display ads. You inform your client that most users spend more time away from search sites and on blogs, news sites, and other web content. According to Google, how much time do users spend on search sites such as Google.com?

A) 10 percent
B) 15 percent
C) 20 percent
D) 5 percent

5. Ben has created 60 videos for YouTube that he uses to promote his software training company. The
videos are not promoted videos, but they are advertisements, informative sessions, and free computer lessons that he has published on YouTube. Ben would like to use YouTube Insight. How can he access this tool?

A) Ben can use YouTube insight for all of his videos if he will make one video a promoted vide o.
B) Ben cannot use YouTube insight because his videos are not promoted videos.
C) Ben can use YouTube insight by click his account name in YouTube, then choosing Insight.
D) Ben can download YouTube insight from the YouTube homepage, choosing applications, and then the YouTube Insight application.

Solutions: