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Google Adwords adwords-search

adwords-search

Exam Code: adwords-search

Exam Name: Google Search Advertising Advanced Exam Practice Test

Updated: Sep 07, 2026

Q & A: 235 Questions and Answers

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Google adwords-search Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Measurement and Performance Analysis15%- Reporting and optimization
  • 1. Key metrics (CTR, CPC, CPA, ROAS)
    • 2. Identifying performance gaps
      - Conversion tracking
      • 1. Tag implementation
        • 2. Attribution models
          Topic 2: Campaign and Strategy Fundamentals20%- Keyword strategy
          • 1. Negative keyword implementation
            • 2. Keyword research and selection
              • 3. Keyword match types
                - Search campaign structure and setup
                • 1. Account, campaign, ad group hierarchy
                  • 2. Campaign goals and settings
                    Topic 3: Bidding and Automation25%- Manual bidding strategies
                    • 1. Manual CPC, enhanced CPC
                      - Smart Bidding
                      • 1. Automation and optimization score
                        • 2. Target CPA, Target ROAS, Maximize Conversions
                          Topic 4: Ad Creation and Optimization25%- Responsive Search Ads (RSA)
                          • 1. Asset combination and performance
                            • 2. Headline and description best practices
                              - Text ad and extension usage
                              • 1. Callouts, sitelinks, call, location extensions
                                • 2. Ad relevance and Quality Score
                                  Topic 5: Audience and Targeting15%- Location and device targeting
                                  • 1. Geographic adjustments
                                    • 2. Device bid modifiers
                                      - Audience segmentation
                                      • 1. Remarketing lists for search ads (RLSA)
                                        • 2. In-market, affinity, custom intent

                                          Google Search Advertising Advanced Exam Practice Test Sample Questions:

                                          Question #1

                                          Which of the following formulas is the correct formula for finding the return on investment for
                                          Google AdWords?

                                          A. (Revenue from sales - Advertising costs)
                                          B. Revenue from sales - Revenue from advertisment
                                          C. (Revenue from sales - Advertising costs)/Duration of Ad
                                          D. (Revenue from sales - Advertising costs)/Advertising costs


                                          Question #2

                                          When Google advertisers create new Google AdWords, they have three options for the types of keyword matching they can use. Which of the following keyword targeting is demonstrated by putting the keyword in quotes?

                                          A. Quote match
                                          B. Broad match
                                          C. Exact match
                                          D. Phrase match


                                          Question #3

                                          You are working with your client to optimize their Google AdWords ad. Which targeting tool can you use, to predict the average cost-per-click for your keywords?

                                          A. Placement tool
                                          B. Traffic Estimator
                                          C. Search Terms Report
                                          D. Keyword tool


                                          Question #4

                                          AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor?
                                          Each correct answer represents a complete solution. Choose all that apply.

                                          A. You can work offline on your Mac or PC.
                                          B. You can store and navigate one or more accounts.
                                          C. You can perform advanced searches and edits.
                                          D. You cpload changes to AdWords at any time.


                                          Question #5

                                          You are managing several Google AdWords ads for your company. You have configured a report that will show your clickthrough rate, geographical information, demographics, and costs for each of your Google AdWords ads. You have scheduled the report to run on a regular basis. What option can you choose, to be notified of the report when it's finished running?

                                          A. You'll automatically be notified with a green play button on the Reports page, when the report is done.
                                          B. The report will be emailed to your Google AdWords email address when it's complete.
                                          C. You can choose the option "Whenever the report runs, send email to:", and then enter a valid email address.
                                          D. The report will appear automatically on the Reports page - as long as you don't close your browser.


                                          Solutions:

                                          Question #1
                                          Answer: D
                                          Question #2
                                          Answer: D
                                          Question #3
                                          Answer: B
                                          Question #4
                                          Answer: A,B,C,D
                                          Question #5
                                          Answer: C

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