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Google Adwords adwords-reporting

adwords-reporting

Exam Code: adwords-reporting

Exam Name: Google Reporting and Analysis Exam Practice Test

Updated: Jul 23, 2026

Q & A: 211 Questions and Answers

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Google adwords-reporting Exam Syllabus Topics:

SectionObjectives
Google Ads Reporting Tools- Data segmentation
  • 1. Breakdown analysis
    • 2. Filters and segmentation strategies
      - Reporting interface
      • 1. Custom report builder
        • 2. Predefined reports and dashboards
          Measurement Fundamentals- Digital marketing measurement concepts
          • 1. KPIs and business goals alignment
            • 2. Marketing funnel analysis
              - Data interpretation basics
              • 1. Report interpretation principles
                • 2. Metrics vs dimensions
                  Google Analytics Integration- GA4 and Google Ads linking
                  • 1. Shared audiences and conversions
                    • 2. Account linking process
                      - Behavior and performance insights
                      • 1. User engagement metrics
                        • 2. Cross-channel reporting
                          Conversion Tracking and Attribution- Conversion setup
                          • 1. Website conversion tracking
                            • 2. Importing conversions from GA4
                              - Attribution models
                              • 1. Last click vs data-driven attribution
                                • 2. Conversion path analysis

                                  Google Reporting and Analysis Exam Practice Test Sample Questions:

                                  1. When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?

                                  A) Landing page and conversion page
                                  B) Test page and live page
                                  C) Landing page and conversion page
                                  D) Test page and conversion page


                                  2. Which of the following tabs is used to see overall performance of a keyword?

                                  A) Networks tab
                                  B) Audiences tab
                                  C) Keywords tab
                                  D) Campaigns tab


                                  3. There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics?

                                  A) Decreasing unnecessary costs
                                  B) Driving valuable traffic
                                  C) Increasing web revenue
                                  D) Maximizing conversions of your website


                                  4. According to Google, the simplest type of conversion to track with Website Optimizer is visits to a conversion page. You can also track several other types of goals. Which of the following is NOT a goal you can track?

                                  A) IP address or domain visits
                                  B) Multiple types of conversions
                                  C) Time on page
                                  D) Form submission


                                  5. Which of the following tools is used to test the validity and accuracy of the installed code?

                                  A) Google Earth
                                  B) Google AdWords Editor
                                  C) Keyword tool
                                  D) SiteScan tool


                                  Solutions:

                                  Question # 1
                                  Answer: D
                                  Question # 2
                                  Answer: C
                                  Question # 3
                                  Answer: C
                                  Question # 4
                                  Answer: A
                                  Question # 5
                                  Answer: D

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